Microsoft has now
confirmed that it will use a new name for its upcoming browser successor,
codenamed Project Spartan. Speaking at Microsoft Convergence recently,
Microsoft's marketing chief Chris Capossela revealed that the company is
currently working on a new name and brand.
now researching what the new brand, or the new name, for our browser should be
in Windows 10," said Capossela. "We’ll continue to have Internet
Explorer, but we’ll also have a new browser
called Project Spartan, which is codenamed Project Spartan. "We have
to name the thing."
Internet Explorer will still exist
in some versions of Windows 10 mostly for enterprise compatibility,
but the new Project Spartan will be named separately and will be the primary
way for Windows 10 users to access the web. Microsoft has
tried, unsuccessfully, to shake off the negative image of Internet
Explorer over the past several years with a series of amusing campaigns mocking
Internet Explorer 6. The ads didn't improve the situation, and Microsoft's
former Internet Explorer chief left the company in December,
signaling a new era for the browser.
is testing names with market research, but it’s unclear when the company plans
to announce the final name for its Internet Explorer successor.